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Promotion promotion promotion

Discussing with a local pub landlord last night about my being part of a forth-coming art exhibition he wants to hold in his pub one day in August I realised that I’ll actually be part of six exhibitions held locally during August. That’s fine, I can fit them all in, and as they’re spread over the month, I’m confident I can work out the logistics of shunting pictures around to each venue. But will it be worth it? Will it bring in any sales for me? Will it promote my artwork? Conjour up future commissions? I live in hope that it will. I have to. Its a lot of hard work though, setting up an exhibition. Hanging around to talk to people, to promote what I do. Or else I just drop off my pictures at a gallery, and someone else does the setting up, and I go home, and fervently wait, in hope, with fingers crossed. And when I return somebody might say – oh someone was in asking after you earlier, they hoped you’d be here. And you think, bugger, I’ve missed a sale through that. But if I went and sat, and sat….. and sat….. at a gallery (and I’ve done that, on many occasions!) no-one comes in, no-one is interested, until perhaps five minutes before the end of the exhibition, when someone will come in and for the next half hour they’ll tell you ALL about their brothers neighbours cousin who is a brilliant artist – have you heard of them? (I never have, but I smile sweetly at them). And then you go home, without a sale. And then you’ll talk to someone who’s interested in art, and visits art galleries regularly, and they ask where you exhibit, and why haven’t they seen your work before? And you wonder why they haven’t either, when you do your best to push your art, and exhibit where and when you can, and they’ve never even heard of you! So what do I do wrong I ask myself? And the answer is probably – nothing. Its just the way it is, trying to sell art. You live in hope that you can paint a picture that someone will like, and want, and want to pay for, and have room on their wall to hang it on. That’s why I’d rather do commissions, because then I know I’m painting something that someone actually wants. Exhibitions are basically just advertising the fact that I paint, and what I paint, and how I paint. If I make a sale, its a bonus. Its also good to see what other artists are doing, and meet them, have a chat and compare notes.

So I’m not expecting to sell many pictures in August……. but I live in hope!

I've been an artist all of my life, and my paintings now hang on walls in Europe, USA and Canada. I'm working on getting them on the other continents! My wide range of artwork has been exhibited nearer to home in the East Midlands, with the Guild of Erotic Artists at Beaumont Hall Studios in Hertfordshire, and at "Erotica", Olympia, London. I have also been featured alongside my work in the Guild of Erotic Artists book (volume 2). I love to create dramatic interest in my pictures, whether it’s to paint an unusual landscape, or just to utilise dramatic lighting in my figure drawings or strong colour in my animal portraits. Delighting in the spontaneous tendencies of watercolour adds an interesting and distinctive look to my paintings, some of which are purposefully ambiguous, enabling the viewer to use their own interpretation of my artwork. I also love to hide images, and humour within my paintings, whether it’s a secret message, or an erotic couple hidden within a landscape, or even an erotic landscape where the couple are camouflaged as the features of the land itself. I am equally happy painting in oils, acrylics or watercolours and love to draw with pencil or ink. I have also developed the very effective method of drawing using white pencil on black card which creates dramatic pictures by just picking out where the light catches the body and leaving the rest of the image to the imagination, in darkness. I can also utilise many different styles, whether it is realistic, abstract, surrealistic, erotic, fantasy or camouflage art where something is hidden within the painting. I'm just passionate about my art, whatever I paint! But, it doesn't matter how many landscapes or pet portraits I paint, its always the erotic stuff that people are interested in! I started blogging to share some of the strange conversations I have with the people I meet. But its evolved into far more than that now.

Comments (9)

  1. Vi vi vi vooom!!!!!!!!
    Jul 12, 2007

    I know that feeling, I’ve done similar things at ‘well being’ nights, promoting yourself. You think ‘Why the hell am I bothering?’ but if you get one person interested, that’s one person who wasn’t before!

  2. HonorAndDesire
    Jul 13, 2007

    Dearest Jackie,
    You’re a terrific artist! You create so much beauty and excitement for the whole world. There’s so much to love!
    You have such a healthy attitude about sales! It’s a very good example for all of us artists, especially when we’re struggling. But thanks especially for describing the fluctuating, complicated feelings inherent in marketing what you create and therefore … well, essentially … yourself!

  3. Jackie Adshead
    Jul 13, 2007

    Vi – Glad its not just me who feels this way – and you’re right about trying to catch the one person who might be interested, because it might lead on to other things.

  4. Jackie Adshead
    Jul 13, 2007

    honoranddesire – thank you for your positive feelings about what I do and how I do it! I’ve had to develop a healthy attitude towards sales, otherwise it would be very easy to get despondent in the quiet times!

  5. Cherrie
    Jul 13, 2007

    Jackie, I know of one sale you may complete!

    Anyway, that’s the nature of sales. You have to be prepared to try and try and try again, despite the disappointments of the past. And the person who goes on and on about some unrelated subject may just be working up the courage to inquire about one of your works. You never know!

  6. Jackie Adshead
    Jul 13, 2007

    Cherrie – I’m hoping that I do complete the particular sale you refer to, since the image is very special to me, and to you!!!

    I’ve had sales from some very strange sources, sometimes many months after a particular conversation, so I always presume that all conversations re my artwork might just lead to a sale at some time in the future.

  7. Indigo
    Jul 13, 2007

    Yes in one way or another we’ve all been there, but you have to believe in yourself and you do don’t you? Your art is fabulous, your ability to take a photo of some thing or some one and reproduce it in all its finery is everything, if you believe then it will happen, and I believe it will.

  8. Jackie Adshead
    Jul 14, 2007

    Indigo – Yes I believe in myself, and know my art is good – its just getting the rest of the world to realise it! But….I know you like my artwork, and that’s a good start!

  9. Indigo
    Jul 14, 2007

    I don’t just like your art work, I love your art work !!

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